Ashley McGuire, The Daily Signal
In April 2016, retail giant Target waded into the raging national debate about whether bathrooms should be maintained as exclusively single-sex.
In a post on its blog titled “Continuing to Stand for Inclusivity,” the company announced, “we felt it was important to state our position” that in Target stores “team members and guests” are permitted “to use the restroom or fitting room facility that corresponds with their gender identity.”
No doubt the corporate executives behind the move were prepared for some blowback. But not quite at the decibel level that ensued. Target was in the headlines for weeks, its stock plunged by almost 10 percent the following month, and a boycott petition aimed at the retailer garnered over 1 million signatures.
Target insisted it was just stating a long-standing policy, and blamed everything but the boycott and the bad public relations. In one interview about declining sales, Target’s CEO actually blamed the weather.